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ACMA Exploring Parcel Shipping NSA – See How You May Get Involved

On January 17th, the US Postal Service will implement new prices on competitive products – primarily parcels. We’re constantly looking for ways to create more value and reduce operating costs for our members and we’d like to present an opportunity for catalogers who wish to use Priority Mail for some or all of their package shipments.

 

Commercial Plus Pricing (CPP) for parcels is the discounted tier above Commercial Base Pricing (CBP). Ordinarily, to qualify for Commercial Plus rates, individual companies must ship 5,000 First Class packages per year or 50,000 Priority Mail packages per year. But for those who are unable to reach these minimums, assuming there is sufficient member interest, the ACMA will aggregate a group to qualify for a Negotiated Service Agreement (NSA) to gain Commercial Plus discounted rates.
(Click here for a backgrounder on USPS Commercial Priority Mail options.)

 

For larger-volume shippers, who already qualify for CPP, you could be part of this NSA too, because postal discounts are progressive. It may be that we can improve your pricing as well, so please consider submitting your package volume.

 

 

Benefits to Our Members

  • Achieve discounted Priority Mail rates typically only available to larger volume shippers
  • Improve your fulfillment times by upgrading to Priority Mail (at discounted rate)
  • Provide more shipping options for your customers

How You Can Take Advantage

  • The NSA is being offered with no additional charges or fees as an added value to ACMA members as part of your membership.
  • Non-members can become eligible to take part in the NSA by joining the ACMA.
  • To join the ACMA, contact Lynn Noble right away at 513-608-4749 or lnoble@catalogmailers.org.

Registration & Deadline

  • To be considered for the NSA, participants must first provide some basic package level detail by filling out this form and emailing it to Lynn. All information submitted will be considered proprietary and will not be shared beyond ACMA staff without specific written permission.
    • If this is not typically your area, please consult with your transportation or shipping manager, who should readily have access to the information we’ll need to show the USPS.
  • Completed spreadsheets must be returned to Lynn Noble by Friday, January 15, 2016.

Other Key Information

  • The primary objective now is to gauge interest among our members (and non-members who would need to join ACMA to take part) and see if we would have enough volume to warrant an NSA so that the effort is worthwhile.
  • If such an NSA garners enough interest, our intent is to work closely with the USPS to see where an opportunity may exist. However, we have had only preliminary discussions with the USPS about this as we must obviously understand the volumes involved first before any negotiation on rates is possible.
  • As with any NSA the USPS writes, there is a rigorous process of review and approval before it becomes a completed deal. Obviously, we will go through the same process everyone else does to get a competitive Negotiated Service Agreement.
  • When completing our information request, consider all the outbound shipping volume you currently generate. Many of you ship using a variety of carriers, not just the USPS. Please respond with all applicable package volume, not only what you are shipping currently via the Postal Service.

Next Steps
At this time, we are accumulating data to determine the level of interest and potential volume. The ACMA can only move forward if we can aggregate adequate volumes, so please let us know right away if you’d like to take part. The more volume we can build, the better the potential discount will be.
 

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

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Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing, Freesamples.com, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.

 

Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.