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ACMA Fly-ins Take on Greater Importance as Lame Duck Session Nears

Lame Duck Session, Rogue State Tax Actions, USPS In Financial Straits… What Does It All Mean?
Get To D.C. in Oct. & Nov.

Dear Industry Member:

There’s no doubt, catalogers and other remote merchants are facing a myriad of hurdles. But in Washington, anything’s possible as long as the final buzzer or last out of the 9th inning or the final putt on the 18th hole haven’t yet occurred. And so it goes for the ACMA’s October 11th and November 14th fly-ins, neither of which has a deadline or maximum capacity. (In other words, if you haven’t signed up, there’s still time.) Below are some simple Q&As about the issues our industry faces and the importance of getting to Washington this fall to do something about it.

Q: October 11th Fly-in – why attend? is it too late to sign up?
A: In comparison to the numerous other far-larger lobbies in Washington, ours is the eternal “David.” We have a nice number of attendees coming next week, but could certainly use more bodies up on Capitol Hill, and urge you to join us. There’s no registration fee; you’ll just need to click here to sign yourself up, then reserve a hotel room at or near our host hotel, the Washington Court. Although our discount room block is sold out, there are still rooms available at a reasonable rate. Click here to book a room.

Register here for the October 11th and (or) November 14th Fly-ins

Q: November 14th Fly-in – why another one? do I attend both or which one?
A: We specifically timed both of these fly-ins for maximum impact in the House and Senate. While we’ll still have some time prior to election day to encourage action on the Hill during next week’s fly-in, the November fly-in is timed right at the outset of an anticipated lame duck session, which would run from November 13th to December 13th.

Historically, lame duck sessions have yielded some of the most impactful legislation, so here will be our last opportunity. This particular lame duck serves as a final opportunity to put pressure on Congress to act.

Attend one of these fly-ins? Absolutely. Attend both? Even better

As with next week’s fly-in, registration is free for the November 14th one. Discount hotel reservations are available now through October 16th. Use this link and enter our group code “AMER 001,” although the code should already show up on the web page. If you prefer, call 800-321-3010 and let them know you’re with the ACMA group. Our negotiated room rate is $309/night at the same hotel as for the October fly-in – the Washington Court.

Register here for the October 11th and (or) November 14th Fly-ins

Q: Isn’t the House going to be in recess next week?
A: The Senate will be in session next week while we have our fly-in. While the House will not be, all congressional aides will be present. Sometimes the best time to lobby is when the boss is not in town. It’s very rare you get face time with the actual members of Congress; rather, the aides are the ones who listen to the constituents, process what they hear, then make recommendations to the elected officials.

Register here for the October 11th and (or) November 14th Fly-ins

Q: Isn’t it going to be kind of late to lobby for our issues in mid-November too?
A: No. It’s widely expected that Congress will hold a “lame duck” session, which will take place during this time. During the lame duck session, the key items on the congressional to-do list will include keeping the government funded, voting on the 154 nominees awaiting Senate confirmation, passing the Farm Bill, intelligence reauthorization, National Flood Insurance Program, and Tax Extenders. We have an excellent opportunity to get our core postal and remote sales tax issues on the agenda.

Register here for the October 11th and (or) November 14th Fly-ins

Q: Can I make any impact?
A: Pardon another sports analogy, but it’s getting pretty close to two outs in the bottom of the ninth. With Democrats favored to retake the House, the likelihood of remote sales tax and postal reform legislation advancing in the new Congressional session next year is low given that Democrats on the House Judiciary and House Oversight committees have indicated they will be focused on issues related to the Trump Administration. 

Paul Miller
Vice President & Deputy Director
American Catalog Mailers Association

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You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.