4:00 – 4:15 PM
4:15 – 5:00 PM
WHERE EXACTLY IS THE USPS HEADED & HOW WILL IT IMPACT YOUR BUSINESS
Mike Plunkett, President & Executive Director – ACMA
Kevin R. Kosar, Ph.D., Resident Senior Fellow – American Enterprise Institute
Privatization of the Postal Service is a topic that’s come and gone for years. But with the new Administration’s aggressive push to reform virtually all government agencies, the Postal Service has become a prime target for privatizing. In this session, the speakers will address recent rumblings for change at the USPS, including:
5:00 – 5:45 PM
Samir Kapadia, Managing Principal – Vogel Group
Katie Hendrickson, former Deputy Chief of Staff – Office of the U.S. Trade Representative
(USTR); currently Principal – Vogel Group
The Trump Administration’s sweeping tariff policies on imported consumer goods, raw materials, and supplies from China, Canada, Mexico, and other key trade partners have left businesses scrambling to adapt. The speakers will provide a clear, actionable roadmap to help your business mitigate tariff pressures, optimize supply chain decisions, and navigate the evolving trade landscape with confidence. Areas of focus:
6:30 – 8:00 PM
8:00 AM
9:00 – 9:30 AM
Jim Hall, CEO – The Vermont Country Store
Mike Plunkett – ACMA
ACMA’s – and your – most crucial and costly issues could all come to a head this year. Postal rates, sales tax collection, consumer privacy regulations, and perhaps most of all, tariffs on imported goods (including paper), could all change the way you do business. ACMA’s chairman and executive director lay out all that’s going on and how your ACMA will tackle it.
9:30 – 10:15 AM
Brad Scott, Director of Finance – Halstead Bead (tax committee chairman)
Steve Borg, Principal – The Vogel Group
Thomas Blanford, Legislative Director, Rep. Scott Fitzgerald (R-WI)
Nathaniel A. Bessey, Partner – Brann & Isaacson
ACMA’s tax committee leaders and our partners in Washington and on Capitol Hill will discuss ACMA’s Federal bill to significantly simplify sales tax collection and highlight what to say during your Wednesday meetings with Members of Congress. The panel will also update you on our industry-leading impact litigation against the New York tax department’s efforts to erode federal protections against state income tax.
10:15 – 10:30 AM
10:30 – 11:45 AM
Marie Harding, VP Catalog Marketing Emeritus – Potpourri Group
Sharon Owens, VP Pricing & Costing – USPS
Deborah Damore, Head of Postal Affairs – Gray Hair Software
Lynn Noble, VP Industry Affairs – ACMA
The ACMA’s relentless work with USPS officials on creating a special rate for qualifying catalog mail has finally paid off as this significant breakthrough will become reality this fall. It’s an opportunity you can’t afford to miss. This panel will make sure you know all you need to do in preparation for the catalog discount and other postal programs being offered.
Tim Curtis, President – Navistone (ACMA Privacy Committee Chair)
Ali Khimji, Principal – The Vogel Group
David Swetnam-Burland, Partner – Brann & Isaacson
In Congress, the rapid evolution of A.I. could spur passage of a much-needed federal data privacy law. Congressional focus on big tech presents an opportunity, but not without risk for ACMA members. While the Administration’s A.I. position has become clear, a handful of new state laws go into effect this year. How might members move the states toward a shared, workable data privacy model?
12:30 – 1:45 PM
Alex Vogel, CEO – Vogel Group
Matt Keelen, Principal – Vogel Group
1:45 – 2:45 PM
Bob Erb, President – Colony Brands, Inc; CEO – Integrated Marketing Solutions, LLC
Ankur Parashar, CEO – Potpourri Group
Ken Lane, President & Chief Consultant – Hathaway & Lane Direct, LLC, Moderator
The panel of company leaders will discuss the state of their respective businesses, how they’re solving 2025 problems, and where they see their companies and our industry heading.
2:45 – 3:00 PM
3:00 – 3:45 PM
Steve Monteith, Chief Customer and Marketing Officer & EVP – US Postal Service
Margaret M. Pepe, Executive Director, Product Management – USPS
Mike Plunkett – ACMA
3:45 – 4:30 PM
David Bertoni, Partner – Brann & Isaacson
David Swetnam-Burland, Partner – Brann & Isaacson
Nathaniel A. Bessey, Partner – Brann & Isaacson
State legislatures and plaintiffs’ lawyers remain on the prowl. Our legal advisors will bring you up to speed on active regulatory and litigation threats to the industry.
4:30 – 5:15 PM
5:45 – 8:00 PM
Weather permitting, we’ve chosen a beautiful location for all attendees to unwind and mingle with each other and invited guests from the Hill and other government entities. With an open bar and a free-flowing array of passed hors d’oeuvres and food stations, you won’t come away hungry, but you’ll certainly leave energized for tomorrow’s meetings on Capitol Hill.
7:30 – 8:30 PM
8:30 am – 4:30 PM
Head for Capitol Hill to meet with your House and Senate members of Congress. • ACMA will set up meetings with your Members of Congress and their staffs. This is your chance to speak face-to-face about the key issues facing your business! • Please plan your travel so you can remain on Capitol Hill until 4:30 pm on May 21st. Your involvement in all meetings is crucial. We must know your departure time so we don’t arrange a meeting you cannot attend. Booking earlier flights home is discouraged.
Price range: $100.00 through $250.00
You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.
Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.
Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.
Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.
Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.
Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.
In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.
Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing, Freesamples.com, and Advantage Direct.
Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.
Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.
After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.
Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.
After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.
ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017. In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.
During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.
Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing. As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.
Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees. He has authored and presented papers on postal policies, economics, and operations for National and International conferences.
Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.
