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ACMA, Members Speak, D.C. Wants to Hear More

Congress, White House Are Asking for ACMA’s Input on Postal Reform; Now We Need Yours

Dear Industry Leader:

Yes, there IS a lot happening at the White House and in the Capitol these days. Yes, it is unpredictable. And yes, amid all this uncertainty, it is more important now than ever that we engage on the issues that matter most to catalogs and online businesses.

And because ACMA engages — by meeting with members of Congress and the White House, sending letters to the Hill with hundreds of companies signing on, and testifying before Congress — we are helping shape the policies that matter most to our industry.

Earlier this week, for instance, I met with two powerful chairmen of the House of Representatives. Later I met with key decision makers from the White House. Why? Because ACMA was asked to participate in a small and influential group driving policy around our issues, particularly postal rates and internet sales tax.

You Participate, Things Happen

But we need your help. ACMA’s effectiveness in Washington is a direct result of your involvement in the process, building constituent relationships with your elected officials and then exercising your constituent standing to influence outcomes. It really works. If you’ve never done it before, ACMA will teach you how, regardless of your status as a member.

Here are three ways to get involved:

  • Let us introduce you to your members of Congress and help you engage on postal and tax issues. It’s easy. All you need to do is indicate a willingness to engage and then follow up.
  • Join us in Washington, DC, for a gathering of leaders of the catalog industry the evening of May 2nd and finishing at 1 pm on May 4th, for the ACMA’s 10th Annual National Catalog Forum. You will hear what is happening that affects us. It is amazing how different one’s perspectives can be after time spent inside and outside the Beltway. Plus, you’ll get a different view of what is really happening in DC. This year especially…do join us and get involved with our work, which is your work.
  • Tune in to our March 10th webinar on the recent change in the piece/pound threshold (now 4.0 oz.), which can allow you to add pages at a tremendous discount – improving your ROI. In this free webinar, catalog consultants Lois Brayfield and Stephen R. Lett, and Quad/Graphics’ Mark Schneider will break down the new rule and examine the marketing, creative and economic opportunities so you can best take advantage. (ACMA will open up registration for this, the first of our new quarterly webinar series, next week.)

Pick Our Brains

There are plenty of other ways to get involved with ACMA. We are happy to discuss things anytime. Please call Lynn Noble at 513-608-4749, Paul Miller at 800-509-9514 or yours truly. We’d love to share more of what’s happening.

And some of you in key Congressional Districts can expect to hear from us shortly because we need your help now.

The law does not favor those who sit on their hands. In Washington, if you’re not engaging in how policy gets done, policy gets done to you. We certainly learned that lesson in 2007.

Take action and make a difference! Here’s to our collective progress, now more than ever.



Hamilton Davison
President & Executive Director
American Catalog Mailers Association

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Postal Fund Donations


Catalog Industry Action Funds


Support ACMA’s Industry Action Funds

You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.