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Congress Hears Tax Collection as ‘Easy, Cheap and Simple’; Have They Heard From You?

Catalog Voice Missing at House Post-Wayfair Hearing; Time to Take Matters Into Our Own Hands


Dear Industry Member:

Today, the House Judiciary Committee held a hearing to consider a post-Quill world in which remote sellers are to collect sales taxes on all transactions. ACMA offered five very qualified witnesses; our TruST coalition friends offered more – none were selected. Our side of the story never got told. Quite the reverse.

Retailers told Congress this is not a big deal. In his testimony witness Lary Sinewitz a VP with Brandsmart testifying on behalf of the National Retail Federation, said compliance is simply, easy and not expensive. The southeastern electronics retailer expects to spend only $35,000 for all IT work and ongoing cost will be less than 1/10% of the remote sales volume.

Is This Your Reality?
If Sinewitz’s experience is not your reality then now is the time for Congress to hear from you. Unless remote merchants impress their officials this is an urgent matter requiring attention, states will be free to do as they wish unchecked including retroactive liability and ridiculously short advance notice.

The bottom line is, unless we make a lot of noise to Congress, nothing is going to happen at the federal level. States will be free to define their own rules and path. If you do not like it, your sole remedy is to sue them in a foreign court. Repeat: nothing to clarify this madness will be forthcoming without SIGNIFICANT outreach from companies all across the land.

Rally the Troops or Face Extinction
Consider this: This message will reach about 500 companies, including the 150 ACMA member companies. We estimate there are upwards of 9,000 catalog companies across America, and about as many e-com companies, plus hundreds of supplier companies. There are 535 Members of Congress. They need to hear from their constituents back home that this is a huge issue. Without a massive outreach by catalog or e-com companies and their suppliers, the chances for clarifying legislation are nearly nil.

As you’ve probably already witnessed first-hand, since the Wayfair ruling last month, some states are already seeking to apply tax liabilities retroactively or serving up notice with as little as two days advance warning that companies must comply effective immediately.

Email us at; we are happy to help guide you. We’ll even help edit your communications and show you how to get your message to your elected politicos. We also have talking points, copies of testimonies and other things that will make it easy for you – the offer applies to non-ACMA members too. Please copy on any emails you send to your elected officials.

Our Asks
Beyond taking action with your officials, ask other company executives if they have done likewise. Pass this note on to other remote selling companies you are in contact with. Discuss the issue with your suppliers and ask them if they can help spread the word to companies we are not reaching directly. Keep ACMA staff informed of your actions, progress and anything you learn.

There’s no time to lose. The ACMA can take a leadership role, but we need your action. The choice is yours. Unless remote sellers reach out to Congress aggressively, nothing will happen. We get what we get. Don’t let the new reality unfold without your weighing in. Congress must establish some ground rules that apply across the land or interstate commerce will be a greater challenge. Thank you.


Hamilton Davison
President & Executive Director
American Catalog Mailers Association


© 2018 American Catalog Mailers Association, Inc.
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You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.