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Membership Benefits

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People at a conference table, discussing something, looking pleased about the conversation.

Become a Member

Join the only industry association dedicated to advancing the interests of direct and remote marketers and their suppliers — and gain an immediate return on your investment.

Memberships

Two classes of membership, merchants and suppliers, each with complete access and input, and based on company size. Dues period runs October 1st to September 30th each year. First year dues can be pro-rated to the month of joining. Dues levels are tiered, based on annual revenues (merchants) or annual revenues from catalog/online/direct clients (suppliers).

ACMA members have gained a super-sized return on investment on their membership dues — up to 15x what they contribute. That’s because ACMA membership provides exclusive access to the industry’s most comprehensive policy support, protection and analysis.
Membership is open to any party with significant interests in the direct and remote marketing industry — including catalog mailers, e-commerce brands, direct mail merchants, printers, paper suppliers, consultants, list firms, database marketing and other service providers.

Key Member Benefits Include:

Representation in Washington, D.C.

ACMA leads the fight in Washington and state legislatures involving the most significant policy issues affecting the direct marketers, online merchants, and store retailers that mail catalogs, as well as their suppliers.
Since 2007, ACMA has championed lower postage rates, advocated for favorable e-commerce policies, and built trusted relationships with regulators and legislators to address the individual needs of its members.
A Voice with Key Policymakers
Whenever a legislative issue concerning our members is up for debate in Congress, ACMA is there — lobbying members of Congress and regulators to ensure the voices of the Association’s members are heard.
Critical & Timely Information
Rather than wasting your time sifting through industry newsletters that barely detail the issues you care about most, ACMA provides the specific insights you really need. We not only curate the information you need, but we also explain why it matters to you.
Members receive a steady flow of information regarding key policy issues affecting the industry—often before anyone else. Members gain from our insights well before they hear it elsewhere on a range of issues—from postage incentives and early warnings about regulatory compliance to forecasts about rate changes, and more.
Personal Problem-Solving
ACMA will advocate for issues specific to your company. When problems arise involving your company and USPS, state tax collectors, the federal government, or other crises, ACMA is available to members round-the-clock to help resolve issues impacting your business. An agent can sometimes represent you better than you can do yourself. ACMA often knows precisely who you can contact to get your issue resolved.

Need More Proof of What ACMA Can Do for You?

Direct & Remote Marketer Benefits
Longtime member Potpourri Group’s executives said they would not have known about the opportunity for a catalog-specific postal Negotiated Service Agreement (NSA) if not for ACMA and our guidance and support during the process. We are willing and eager to help members get NSAs — and benefit from significant postage savings.
ACMA’s aggressive outreach to members of Congress was instrumental in delaying by six to seven years the Supreme Court’s narrow passage of fatally flawed sales tax collection legislation that exposed remote marketers to thousands of tax jurisdictions and auditors in 46 states. Since the SCOTUS ruling, our work has centered around getting a Federal remote sales tax collection passed.
Whenever ACMA members have issues with a legislative or mailing issue that they are unable to solve, they call on the ACMA for help. We know who to contact and work with in Congress or the U.S. Postal Service to get problems resolved.
We have helped our members deal with increasing tariffs by providing an exclusive subscription service to help provide assistance in preparing, supporting and filing duty exemption requests.
Our members got wind of the postal summer sales three weeks before anyone did — and that was critical because broader public notice was so short.
Supplier Benefits
ACMA membership helps suppliers demonstrate a commitment to the long-term vitality of their clients and cultivate business relationships with direct and remote-selling marketers.
Catalog postage is far less than it would have been if not for ACMA’s advocacy and leadership. With your support, we can ensure that your catalog clients continue to thrive, giving you a healthier customer base.
We give suppliers ample opportunities to develop close executive relationships with hard-to-reach owners, C-level officers and thought leaders in the direct and remote marketing industry. Most of our primary member contacts are CEOs, which is rare for other organizations.
You will be visible. We list and link all supplier members on our website, along with company descriptions. We also recognize supplier members that sponsor events. That means including your logo on event promos, signage and more.
Finally, we do periodic supplier promotional incentives exclusively available to ACMA members that help drive new business and raise your visibility to the membership.

Catalog Industry Action Funds

$100.00$250.00

Support ACMA’s Industry Action Funds

You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.


Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

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Description

Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing, Freesamples.com, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.

 

Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.