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Consultants Corner

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ACMA’s Consultants Corner

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ON THIS PAGE…we showcase many of the best in the business – catalog consultants with much experience to improve your business. For each of the consultants below, you can find about their areas of specialty, links to their web pages and blogs, and other features to help our catalog members who may be on the hunt for a little outside help. While the ACMA always encourages our members to seek out the services you may need from these fellow members who are supporting our efforts in Washington, this page does not constitute any sort of official ‘endorsement’ of any companies. Please do your own due diligence and make the decision that’s best for you and your company. All ACMA consultant members were offered the opportunity to take part in this section; what you see below are those who submitted their informtation.


Alexander logo



Alexander & Company

113 Worksop
Williamsburg, VA 23188-7490
(no website, Twitter, Facebook or blog, just personalized, focused attention)


James R. Alexander, President

Areas of Focus:

  • High-ticket, name-brand consumer catalog and retail companies selling women’s apparel, men’s apparel, home furnishings and gifts
  • Performs merchandise, marketing and financial analysis to make clients’ future catalog and retail campaigns more productive and profitable.
  • With over forty years’ experience in the retail/mail order industries, many of Alexander’s clients have been with him for 10, 20 and even 30 plus years.


CohereOne B CMYK Master


777 Grand Avenue, Suite 204
San Rafael, California 94901
Company blog


Tim Curtis, President. 415-322-6982

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Sales/Marketing Automation
  • Channel Integration/Continuity

Michelle Houston, VP Marketing Services. 707-235-3529

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Catalog Circulation Management

Todd Miller, SVP Strategic Services. 415-595-4530

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Sales/Marketing Automation
  • Channel Integration/Continuity

Travis Seaton, VP Client Services. 657-363-8694

  • General Consulting – Print and Digital Marketing
  • Strategic Marketing Audits
  • Digital Marketing Best Practices
  • Catalog Circulation Management

Kevin Churchill, Partner. 415-787-7364

  • General Consulting – Print Marketing/Ecomerence
  • Strategic Marketing/Merchandising Audits
  • Multi-Channel Continuity Strategy

Areas of Focus:

  • Business and Marketing Strategy
  • Organizational Development
  • Strategic Marketing Audits
  • Catalog Circulation Management
  • Database Management
  • Digital Marketing
  • Brand Strategy
  • Merchandising Performance Review
  • Merchandising Organizational Structure
  • Creative for Catalog, Print, and Digital
  • Amazon and Marketplaces
  • Digital Marketing Analytics

Types of Clients:

  • Home gardening and horticulture
  • Home furnishings
  • Women’s apparel
  • Men’s apparel
  • Activewear for men and women
  • Aftermarket auto parts
  • Equestrian
  • Cosmetics
  • Food/gift
  • Collectibles
  • Electronics and technology


JSCHMID logo type

J.Schmid & Assoc.

5800 Foxridge Drive, Suite 200
Mission, KS 66202
Company blog:


Areas of Focus:


We learn. Unlike the high school versions of ourselves, we do our homework. We scour the current landscape and identify areas of opportunity. These key insights will inform a journey.

  • Market research
  • Customer surveys
  • Human behavior studies
  • Demographic analysis
  • Psychographic overlays
  • Competitive analysis
  • Data and results analytics
  • Google analytics


We’ll recommend solutions that will address your pain points with your timing and budget in mind. We’ll map out a clear path to move forward.

  • Brand strategy
  • Strategic road maps
  • Acquisition & retention strategies
  • Marketing plans
  • Customer segmentation
  • Contact strategy
  • Circulation planning
  • Social media strategy


Armed with our insights and a plan, we begin crafting the story and message that will connect on an emotional level. This is where ideas come to life and powerful design can be a game-changer.

  • Brand positioning & story development
  • Brand voice & style guide
  • Design concepts
  • Logos & brand identity
  • Copywriting & taglines
  • Photo direction
  • Video storyboards
  • Campaign development


We create the content and assets that can be used across a variety of touch points—from digital, to print, to video, to social media, to retail environments, to trade shows.

  • Photography
  • Website design
  • Catalog design
  • Direct mail
  • Email marketing
  • Retail signage and POS
  • Video production
  • Trade show booths



LettDirect logo V2 copy

Lett Direct

7711 Hoiles Drive NW
Williamsburg, MI 49690
Company blogs:
The Catalogers’ Encyclopedia
Internet Marketing Playbook


Stephen R. Lett, President & Founder, 302-539-7257, Bethany Beach, DE

  • Catalog/Direct Mail Strategic Consulting
  • Catalog/Direct Mail Profitability Planning
  • Breakeven Analysis
  • Catalog Audits, Start-ups through Turnarounds

Sandy Wolstencroft, Vice President, Catalog, 914- 271-4288, Croton-on-Hudson, NY

  • Catalog/Direct Mail Strategic Consulting
  • Catalog/Direct Mail Circulation Planning, Execution, Analysis
  • LTV and Square Inch Analysis
  • Attribution Analysis

Greg Lett, Vice President, Digital 231- 753-8046, Traverse City, MI

  • Digital Marketing: SEO, Paid Search, Email, Social, Content Development
  • Google Premier Partner
  • Google Analytics Individual Certification and Search, Mobile & Shopping Certifications
  • Attribution Modeling & Analysis

Paula Jeske, Director of Business Development 312-560-8870, Grayslake, IL

  • Print and Digital Marketing Consulting
  • Cross-Channel and Email Marketing Specialist
  • Partnerships and Business Development

 Areas of Focus:

  • Serving catalogers since 1995
  • Specialize in serving Small to Medium-sized companies across all verticals
  • Establish new direct marketing programs or improve/redevelop existing
  • Equally skilled in B2C, B2B, B2E
  • Deliver Catalog/Direct Mail strategy, planning, execution and analysis
  • Google Premier Partner with digital experts in website optimization, paid search, attribution, content/social engagement, email
  • Team approach to cross channel marketing plans
  • Focus on profitability
  • Relationship is key – our clients consider us an extension of their marketing team


Omni Media Services Logo

Omni Media Services

409 Doe Ridge Drive
Cleveland, NC 27013

Laura Ellis, owner  704-798-3801

Areas of Focus:

  • Strategy
  • Planning & media services
  • Acquisition & retention
  • Data & analytics


Catalog Industry Action Funds


Support ACMA’s Industry Action Funds

You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

Want a discount? Become a member! Or log in if you are a member.
SKU: catalog_industry_action_funds Category: Tag:


Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.