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HOME --> Not Too Late to Take Action to Help Move Bill Requiring New Scrutiny of Postal Rate-Making Process

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Not Too Late to Take Action to Help Move Bill Requiring New Scrutiny of Postal Rate-Making Process

Following up on our September 21st call to action, which urged you to reach out to Congress to get the Ensuring Accurate Postal Rates Act (H.R. 8781) on an omnibus bill our market dominant coalition Keep Us Posted has since issued a similar call to action that you may find easier to use. Please review it here, then do take action. If you have any questions, call us at 800-509-9514 or email

As you may know, ACMA is a member of Keep US Posted — an alliance consisting of consumers, specific businesses, and industry groups, such as the ACMA, the Greeting Card Association, the Association of National Advertisers, and others. The goal of Keep US Posted is a more reliable and affordable Postal Service for users of market dominant mail (letters and flats). In just one year, the organization has amassed a following of nearly 12,000 Americans who stand with us.

With our support, Keep US Posted helped pass this year’s monumental postal reform legislation (the Postal Service Reform Act). The law fiscally stabilizes the Postal Service and was meant to keep postage affordable by integrating future retirees into Medicare. In fact, this postal reform law immediately generated nearly $50 billion for USPS and improved its future fiscal stability by saving it an estimated $100 billion over the next decade.

Now, Keep US Posted is fighting to ensure that Congress holds the Postal Service accountable to postal reform. Postmaster General Louis DeJoy and the Postal Board of Governors plan to move ahead with historically high postage hikes every six months — a decision which is now completely unnecessary due to the postal reform law. To close this loophole and put a stop to these historically frequent postage increases, Keep US Posted is advocating for new federal legislation called the “Ensuring Accurate Postal Rates Act” (HR 8781). The bill requires the Postal Regulatory Commission to reconsider and thus reduce the current postage rate cap. If we generate enough support in the U.S. House of Representatives, we are hopeful that the legislation’s provisions will be included in the end-of-year spending package.

How YOU Can Help: 4 Simple Steps

  1. Contact your member of the House of Representatives. Visit the Keep US Posted advocacy platform (here: and follow the instructions. The platform will take no more than 5 minutes to help you generate an email, make a phone call, and even mention your U.S. House member in a tweet. (You can make even more of an impact by personalizing your message to tell Congress how the postage hikes impact YOU and your business.)
  2. Visit this page is a full Keep US Posted toolkit. It provides background on the postal problems we are all experiencing, as well as a full toolkit to support these efforts. Please take action and share the website with the hashtag #KeepUSPosted on social media. While the link features an image embedded in it, you may also download and use any of these graphics ( to enhance your Facebook/Instagram posts and tweets.
  3. Contact your colleagues. Forward this note directly to your network of colleagues and friends. Also include this QR code or shareable graphic featuring the Get Involved QR code on any electronic or printed materials.
  4. Follow Keep US Posted and the ACMA and social media and share/retweet the posts. They are included in the toolkit and accessible directly at; and

We can keep the mail affordable and reliable if we use the power of our collective voices. Thank you in advance for taking action!

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Support ACMA’s Industry Action Funds

You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.