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Privacy Policy

Read our current Privacy Policy

Privacy Policy


This privacy policy, which was updated on August 14, 2018, describes the privacy practices of, the website of the American Catalog Mailers Association (“ACMA”).  This policy governs our collection and use of information, and your choices about this use.

Information we collect

Information you provide

We collect personally identifiable data (such as name, address, company name, title, telephone number, email address, and payment card information) directly from you when you provide it to us in connection with a transaction or request for information, such as making a donation to ACMA, becoming a member of our organization, registering for an ACMA event, or signing up to receive emails from us.

Information that is collected automatically

When you visit our website, we will also collect information automatically regarding your use of the website, including the IP address for the computer you are using, device ID, and the pages you visit on our website.

We may combine the information you provide and the information we collect during your visit to our website with data collected from third parties, including publicly available data, in order to better personalize your experience and to optimize the performance of our website.

Cookies and other technology

This page utilizes cookies, which are small data files stored by your web browser on your computer.  Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our website, to deliver personalized marketing, and to better understand the way you use our website.

We may contract with other parties who use cookies or other online tracking tools such as beacons or pixel tags to analyze the functionality and effectiveness of our website, to measure the performance of a marketing or outreach effort on our behalf, including email communications.

How we use the data we collect

We use the data we collect from you for the following purposes:

  • To complete a transaction with you at your request, such as processing payment for a purchase, or shipping you materials you have requested;
  • To provide you with information you have requested, including catalogs and marketing emails;
  • To personalize your experience on our website and our communications with you;
  • To provide you with relevant and personalized marketing, including personalized offers;
  • To measure and understand the way you use our website; and
  • To improve our website and marketing efforts

How data may be shared

We contract with others to provide certain services, including web hosting, email distribution, shipping and payment processing.  These companies may have access to your personally identifiable information to the extent necessary to perform these services.

We do not rent or sell your information to others for their marketing purposes.

Many web browsers can be configured to send websites a “do not track” signal. is not designed to recognize such a signal, however, it is not our practice to display behavioral advertising, such as re-targeting advertisements, to visitors of our website based on their behavior across the internet.  The Network Advertising Initiative and the Digital Advertising Alliance both provide mechanisms for individuals to opt-out of behavior-based online advertising by their members:;

We reserve the right to share information we have collected under this policy with corporate affiliates; in connection with a sale or purchase of business assets; where necessary to protect our rights or the rights of others; or as required by law.

Your Choices

If you would like to correct information you have provided to us, including updating your address or telephone number, please log into your account and edit the information in your profile, or contact

As described in the section on cookies, you may opt out of receiving personalized behavioral advertising, including retargeting, by clicking here:;

If you fill out the online membership form, our Action Funds form, or the registration form for the National Catalog Forum or other events, we may send you transactional emails relating to your membership, donations or the Forum – and pertaining to the catalog industry issues we follow, using the email address you provide at the time of the order.  If you have signed up to receive emails from us, we may also send you emails with marketing messages.  To unsubscribe from emails, you can contact us or click on the “Manage Your Subscription” link included in each email.


We do not knowingly collect information about children under 13 years of age.

Visitors from outside the United States is directed to catalog mailers in the United States of America, and the ACMA’s events, including the annual National Catalog Forum, take place in the U.S.  This Privacy Policy and the data practices of the ACMA with respect to information collected on this website are not subject to laws of countries other than the United States, including the European Union’s General Data Protection Regulation (GDPR).

Changes to this Privacy Policy

We may update this policy in the future.  Please check back for changes to this policy.

Contact Us

To help us improve our privacy policy and practice, please give us your feedback. You may email us or write to us at American Catalog Mailers Association, PO Box 41211, Providence, RI 02940-1211.


Updated August 2018

Catalog Industry Action Funds


Support ACMA’s Industry Action Funds

You can assist with specific areas of ACMA’s program of work by providing much-needed resources dedicated to a particular issue. Our Industry Action Funds are segregated accounts held by ACMA, made available as a “war chest” to deploy on specific issues that impact direct and remote marketers and their suppliers — eliminating the time and effort needed to raise funds in the heat of battle.

Please note that your contributions to ACMA Action Funds will not be used for any general ACMA “corporate purposes” other than a 5% service fee on funds raised and administered. Non-ACMA members are always eligible to make one-off donations. Such contributions support our network of consultants on whom we depend to advocate for the interests of direct and remote marketers and their suppliers. These funds are only used to pay for out-of-pocket expenses of the specific issues outlined below. Large volume donors may be considered for Steering Committees of each Fund. Click here for more information on how the funds are distributed and used.

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Restricted Status: Each Fund will be separately administered as restricted under the direction of the ACMA Board of Directors by the ACMA Treasurer and our association accountant. An elected Officer from the Executive Committee or the ACMA Board will authorize disbursements. Details on expenditures will be made available to any material contributor on request. Restricted funds may be released only upon authorization of the benefactor or in the event the contributing entity is defunct, by vote of the ACMA Board.

Use of Funds: Moneys from each fund may be used for hiring lobbyists, economists, attorneys, consultants, public relations or government relations personnel, conducting research or other surveys highlighting positions favorable to cataloging, supporting coalitions or other groups allied to our positions, paying for advertising aimed at influencing elected officials or other stakeholders, organizing grass roots outreach, education or advocacy in support of public policy positions or for other tactics favorable to ACMA policy positions. Money raised will not be used to support any political candidate or political party; these moneys must come from a Political Action Committee.

Lynn Noble

President & Executive Director

New Member Development & Acquisition; Postal Affairs

Lynn Noble is ACMA’s Vice President, Industry Relations, having joined the ACMA in May 2015, following an extensive direct marketing career in private industry as well as the US Postal Service. He is responsible for leading the membership development efforts for the ACMA through new member acquisitions and providing enhanced member value.

Throughout his career, Lynn has held key marketing & sales positions with several leading direct marketers, as well as several high-level management positions with the US Postal Service.

In 2009, at the request of the ACMA, the US Postal Service initiated a new position of Catalog Manager to lead the Service’s efforts to stabilize and grow the catalog industry. Lynn returned to the USPS to lead those efforts and was instrumental to developing a stronger industry partnership between the Postal Service and the catalog industry. Serving as the product manager for catalogs, Lynn helped to raise the awareness of catalog-specific business challenges within the executive ranks of the USPS. During his tenure, the ACMA and catalog companies enjoyed a collaborative and progressive environment that produced more stabilized rates and inclusion in key USPS promotional opportunities.

Just prior to joining the ACMA Lynn was the USPS’s Manager, Strategic Account Operations, leading a team of senior sales professionals who focused exclusively in the Catalog, Mail Order, and E-commerce arena. In addition to his Postal positions, Lynn previously held key positions with leading direct marketing companies, including Cox Target Media, Market Logic, Catalina Marketing,, and Advantage Direct.

Paul Miller

Vice President & Deputy Director

Association Matters, Marketing / Communications, Membership Relations

Named Vice President & Deputy Director in January 2010, Miller came to the ACMA following a lengthy career of more than two decades following the catalog/multichannel/e-commerce/retail businesses. Reporting to ACMA president & executive director Hamilton Davison, Miller oversees marketing and communications, membership development, and organizes and oversees ACMA’s National Catalog Forum, while working with Davison on most of ACMA’s postal-related efforts.

Miller started his career as a reporter with Catalog Showroom Business, following a form of retailing that was led by the likes of the Service Merchandise and Best Products retail chains.

After several years of editor/reporter roles with business magazines that followed the toy and gift industries, Miller was named associate editor of Catalog Age magazine (now Multichannel Merchant) in 1986. He rose up the ranks at Catalog Age over the next 18 years to be the magazine’s senior news editor.

Beginning in the late ’80s, Miller became Catalog Age’s postal beat reporter, where he’d follow key postal events and pull out the key catalog mail-related issues for readers. During that time, he attended many Mailers Technical Advisory Committee (MTAC) meetings and National Postal forums.

After leaving Catalog Age in 2004, Miller consulted with several catalogers and multichannel suppliers for a time, he was named news/website editor at Commercial Property News. Less than a year later, he was asked to take the reigns at Catalog Success (now All About ROI) where he served as editor-in- chief from 2006 till the end of 2009.


Mike Plunkett

President & Executive Director

Washington, legislative, lobbying matters

ACMA appointed Michael K. Plunkett as its President and Executive Director in January 2024, succeeding founder Hamilton Davison. Mr. Davison moved on to own and run a company. Mr. Plunkett brings years of executive leadership experience having been the President and CEO of the Association for Postal Commerce (PostCom) since 2017.  In the newly-formed dual role, he will continue his current role with PostCom and the two organizations will operate separately.

During his tenure, PostCom has continued to lead the mailing and shipping industry on policy and regulatory matters and to work with Government agency partners to advance issues of importance to members. Mr. Plunkett is also President of the Delivery Technology Advocacy Council, a nonprofit launched in 2020 to concentrate on delivery and logistics technologies.

Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service in numerous executive roles in operations, marketing, product development and pricing.  As a leader within the Postal Service’s management team, Mr. Plunkett developed a well-earned reputation for innovation by leading efforts to develop pricing agreements for domestic services and in the development of the forever stamp and the priority mail flat rate box.

Mr. Plunkett has testified on pricing and policy issues before the Postal Regulatory Commission and Congressional subcommittees.  He has authored and presented papers on postal policies, economics, and operations for National and International conferences.

Mr. Plunkett holds Masters Degrees in Business from the Wharton School at the University of Pennsylvania and the Massachusetts Institute of Technology, where he was a Sloan Fellow. He earned a Bachelor Degrees in Economics and Finance from the Pennsylvania State University.